THA secured Alex Cooper for Miu Miu’s Tennis Club event, enhancing both the turnout and social engagement. In addition to event attendance, we negotiated and outlined dedicated social deliverables to ensure maximum exposure.
THA partnered with Amazon Fashion and top gaming influencers to merge fashion with the Twitch universe. Across multiple cities, creators participated in travel and styling challenges, streamed live on Twitch and amplified across TikTok and Instagram. The activation generated massive engagement and positioned Amazon Fashion at the intersection of gaming and style.
To increase brand credibility within fashion and creative industries, THA secured high-profile figures from fashion, sports, and entertainment to attend the British Fashion Awards in partnership with multiple luxury brands. The campaign drove organic brand alignment, ensuring our clients were part of key industry conversations.
THA facilitated a high-profile editorial integration for Canada Goose, partnering with L’Officiel and Steve Aoki to create a compelling cover story. The campaign included exclusive editorial content, behind-the-scenes assets, and a digital media push.
THA designed a long-term influencer strategy for Match Masters, leveraging YouTube and TikTok creators to boost brand awareness. The campaign included collaborations with Teenage Mutant Ninja Turtles (Paramount), integrating gaming influencers for targeted promotions.
THA amplified Cash App’s presence in the UK by integrating influencers into Kendrick Lamar’s Big Steppers Tour. The campaign included a gamified activation where users had to download Cash App and share their Cash Tag to win event tickets. The initiative successfully merged music, culture, and fintech adoption, increasing brand engagement.
THA enhanced Clearpay’s industry presence by securing Gary Neville as keynote speaker and Myleene Klass as host for their Peak Performance event. The activation positioned Clearpay as a leader in business and financial innovation.
THA tied in an exclusive cover shoot with DKNY, Wonderland Magazine, and the captivating talent, Tati Gabrielle, to showcase their 2022 winter collection. As added value, we crafted a comprehensive social and digital push, ensuring maximum exposure and engagement, as well as a 10-12 page inside spread with an in-depth interview on her unique perspective and style.
THA aligned the ‘Selling Sunsets’ star Christine Ouinn with Diesel for the brands new ‘Til D Do Us Part’ FW24 Campaign. The campaign is the latest in the ongoing visual collaboration between creative director Glenn Martens and art director Christopher Simmonds. ‘Til D Do Us Part’ was the first ever Diesel Campaign featuring a celebrity talent. The campaign has been featured in leading publications such as Hypebeast and Hypebae and went live across Diesel and Christine’s socials.
THA partnered with Sophie Hermann to integrate Kurt Geiger into the Cannes Film Festival, leveraging her presence and social media influence to boost brand visibility and create aspirational connections with a high-net-worth audience.
THA aligned celebrity stylist Nausheen Shah with UNIQLO for a digital activation promoting their Christine Lemaire capsule collection. The collaboration featured a Live Station Stream, where Nausheen provided styling advice while showcasing the collection, with additional amplification through her social media.